Mobile SEO ties into many of the topics we’ve talked about today. Specifically, video and voice search have hit such a high level of success due to smartphone and tablet users.
When you’re optimizing your site or social media for SEO, you have to think carefully about the experience you’re providing for your mobile users. Sites that are not mobile-friendly can’t get ranked on Google, so mobile readiness is a factor you need to consider.
Don’t worry, we have your back. Here are some mobile SEO statistics that will help you get started:
- 5.16 billion people have mobile devices, and over 51% of internet traffic comes from smartphones and tablets
- Google drives 96% of mobile traffic, and 87% of all mobile users interact with a search engine daily
- The first organic search result for any given keyword gets 27.7% of all clicks, and 79% of all keywords show different Google results depending on whether a user is on desktop or mobile
- 16.8 billion smart speaker devices were shipped out by Amazon, Google, Apple, and other brands
- Mobile voice searches are 3x more likely to be based on a specific location
- 60% of smartphone users have bought a product that they discovered by using a search engine
We obviously like our smartphones. According to Emarketer, most people spend 3 hours and 35 minutes on their smartphones every day.
In addition, Search Engine Land states that websites that aren’t mobile-friendly don’t rank on Google. Based on the fact that 61% of mobile users will contact a website if they discover a business website with a mobile-friendly layout it’s extremely important to ensure your site is mobile friendly.
Tips for Boosting Your Mobile SEO
You’ve seen the mobile SEO stats. They all point to one thing — you must optimize for mobile. Here are a few tips to help you do just that:
- Build your site with mobile in mind (use a responsive theme)
- Optimize for speed
- Create a seamless experience between desktop and mobile
- Optimize your content for mobile by using short sentences and paragraphs
Failing to give users a positive mobile experience is unacceptable in this day and age. You stand to miss out on more than half the traffic on the internet.
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